Jamie Pearson has been a highly respected leader in the cannabis industry for over a decade. Her “in the trenches” operational success and deep, global relationships led her to be coined “Wonder Woman” in the 2023 Women of Influence issue of Cannabis Now Magazine. Fluent in German, Jamie spent decades in the global real estate investment and finance world on three continents. She currently sits on the advisory boards of Dope Drinks, Marley One, Cellotex Dev Ltd, Global Cannabis Network Collective (GCNC), Lift & Co, and Alpen Group AG.
Jamie founded and leads The New Holland Group, a global consulting firm serving clients with international business development & strategy, seed to sale operations, branding & marketing, effective capital raising, executive coaching, cross border IP licensing, celebrity partnerships, buy & sell side M&A, and financial turnarounds. Client referrals have been New Holland Group’s only source of business and business is booming!
Before New Holland Group, Jamie spent seven years, including three as the President & CEO, of Bhang Inc. [CSE:BHNG] one of the world’s most-awarded and recognized cannabis edible brands, famous for its infused chocolate bars. She led the company’s diverse executive team, managed the “expansion through licensing” plan, ran the capital markets division, and was the face of the brand – catapulting Bhang from a California favorite to a multi-state and multi-national phenomenon. When Jamie exited Bhang the brand had been distributed in 7 US states and 10 countries through licensing deals with the likes of Trulieve, [CSE:TRUL], Indiva [TSX:NDVA] and Origin House [CSE:OH] (now Cresco). Jamie served four years as the Vice Chairman of Bhang’s Board and served on the Board’s audit committee.
Jamie is a popular speaker with competence in the areas of global expansion, ESG, IP & brand licensing, real estate acquisition, creative deal structuring, celebrity partnerships, business development, and leadership. Jamie can be reached at jamie@new-holland.group.

Finn A. Hänsel (40) is Managing Director and one of the founders of Sanity Group. As former MD of the European moving platform Movinga and former management consultant at BCG, he has many years of experience in building successful companies. In Australia, as MD of Rocket Internet Australia, he built up the fashion platform The Iconic, and subsequently served as MD of the ProSiebenSat.1 incubator Epic Companies. In 2015, Finn Hänsel co-founded the craft beer brewery Berliner Berg. He is a board member of the Federal Association of German Startups (Bundesverband Deutsche Startups) and acts as a mentor for the start-up accelerator Techstars. Finn Hänsel was awarded “Founder of the Year” at the German Startup Awards 2021.

Chief Inspiration Officer – Sullivan Adventures LLC
Partner: New Holland Group
Keynote Speaker – Advisor – Investor

Jeanne M. Sullivan is a passionate about delivering ideas – information – and inspiration to entrepreneurs – Sullivan has been early to various sectors – investing in tech infrastructure, the internet wave, cloud-based computing, data aggregation and early in the cannabis sector. She is thrilled to leverage years in this industry and support entrepreneurs seeking European-based cannabis opportunities.
She co-founded an early-stage cannabis fund and is a frequent speaker on the conference circuit. Sullivan has been part of the Arcview Group and Arcview Ventures since 2015.

Jeanne co-founded StarVest Partners, a venture capital firm in NYC raising $400 million to invest in tech-enabled business services companies. Prior to her venture experience with StarVest and Olivetti Ventures, Jeanne gained her operating experience with AT&T and Bell Labs while serving in product and industry marketing roles.

Ms. Sullivan has served on the board of multiple technology and cannabis companies and has extensive experience creating “go to market” plans for growth and expansion stage companies. Her expertise also includes strategy, an understanding of the tech and cannabis landscape and industry trends. Sullivan lives in New York City.

Connect: Linkedin.com/in/jeannemsullivan

Daniel Kruse
CEO SYNBIOTIC SE
Founder:
Hempro International GmbH, Hemp Factory GmbH, MH medical hemp GmbH, Hanf Farm GmbH, HempConsult GmbH
President, European Industrial Hemp Association (EIHA)
Vice-Chair, Federation of International Hemp Organizations (FIHO)

Daniel Kruse, a pioneer of the hemp industry since 1995, is CEO of SynBiotic SE and founder of Hempro International GmbH, Hemp Factory GmbH, MH medical hemp GmbH,
Hanf Farm GmbH and HempConsult GmbH, five of Europe`s leading hemp and cannabis companies. Kruse has decades of experience in hemp food production.

Since 2013, Kruse has served as a Board Member of the European Industrial Hemp Association (EIHA) and since 2019 he is elected President. Kruse is also Vice-Chair of the newly established Federation of International Hemp Organizations (FIHO).

At the EIHA Kruse is particularly active in his field of knowledge of cannabinoids in foods. Already since 2002 he has been working on the topic of THC in food and on CBD since 2012. His cooperation with international experts and the advisory committee of EIHA combines the profound know-how from practice and science in the hemp and food industry. In course of this cooperation, various position papers and studies on THC and CBD in food have been drawn up and published.

Kruse started his career in the industrial hemp industry to realize his vision: the successful
combination of ecology and economy.

Peter Homberg is a partner in the Dentons Berlin office. He focuses on life sciences, IP, corporate law and M&A transactions in the life sciences and high-tech sector as well as in R&D and cooperation agreements, cross-border IP licensing and IP strategies. Furthermore, he has extensive experience providing legal advice on compliance issues. Additionally, he is the head of the German Life Sciences Practice and European Cannabis sector group. Peter advises inter alia companies in the pharmaceutical, diagnostics, biotechnology, medical device and medical cannabis industries—from startups to large publicly listed companies. Furthermore, he has broad transactional experience in Southeast Asia. Peter is member of the Licensing Executive Society (LES), the German Association for Intellectual Property and Copyright (GRUR), the German Institution for Arbitration (DIS) as well as the Pharma-Lizenz-Club Deutschland e.V. He regularly holds lectures at seminars and conferences. He is the author of numerous professional articles and other publications regarding corporate or IP law in the field of life sciences and medical cannabis.

Will Muecke is a co-founding managing member of Artemis Growth Partners, an ESG and impact-oriented private equity platform dedicated to investing 100% in the cannabis industry on a worldwide basis.

Artemis Growth Partners oversees US $400 million in mission-driven discretionary assets under management (AUM) invested in the global cannabis value chain, including branded products, distributors, value-added service providers, ancillary operators, and science-driven research and development platforms.

Will was co-founding managing partner of CoreCo Private Equity, a 2017 GIIRS-rated “Best for the World” ESG-focused impact fund backed by investors including the IFC/World Bank, and the multilateral/development banks of Germany, Norway, Switzerland, Belgium, the IADB, and UHNW individuals and European family offices (CoreCo was fully deployed as of July 2017).

Will was formerly the global co-head of the healthcare services sector in the healthcare investment banking group at Goldman, Sachs & Co. (New York).

Will maintains extensive personal and professional networks in Europe, US, and Latin America.

Will resides in London and is the Chief Investment Officer for Artemis Growth Partners.

Artemis Growth Partners website: www.artemisgrowth.com

Linkedin profile: www.linkedin.com/in/wmuecke/

Emily Fisher is a passionate entrepreneur and healthcare advocate dedicated to unlocking the incredible potential of cannabis as medicine. As a breast cancer survivor and medical cannabis patient, Emily has experienced firsthand both the power and versatility of cannabis as a medicine and the need to further the science to understand how to use it efficaciously to truly unlock its therapeutic potential. With this personal insight, she founded Leafwell to increase patient access to medical cannabis and to gather real-world and clinical data to better understand how people can achieve their desired therapeutic goals.
Under Emily’s leadership, Leafwell has grown into an industry-leading healthtech and data company that has successfully served over 400,000 patients across 37 states in the United States. Each month, the company’s website receives more than 1 million visitors eager to learn more about the benefits of medical cannabis and how it can help with various health conditions.
Emily’s commitment to her mission is evident in the compassionate and knowledgeable team she has built at Leafwell, all dedicated to understanding cannabis as medicine and sharing this critical information with the world. Her goal is for millions more people to find the relief they need and deserve, improving their quality of life through informed cannabis use.
Emily’s unwavering belief in the power of cannabis has made her an influential voice in the industry. Through Leafwell, she advocates for increased access, education, and research into cannabis, aiming to have it recognized and utilized as a legitimate and effective form of medicine for countless patients worldwide.
As the Founder and CEO of Leafwell, Emily Fisher has not only made a considerable impact on the lives of those who have found solace in medical cannabis but has also played a significant role in changing public perception of this once-stigmatized plant. By continuing to push boundaries and challenge misconceptions, Emily’s work with Leafwell represents how passion and determination can lead to positive change in healthcare and beyond.

George Bellow is a visionary entrepreneur and strategic leader with over 16 years of experience in sales, business development, and startup growth across industries like pharmaceuticals, virtual reality, and fintech. As Co-Founder of SOMAÍ Pharmaceuticals, George successfully raised €30 million, playing a pivotal role in establishing the company’s sales and distribution networks across Europe. His work secured partnerships in key markets such as Germany, the UK, Switzerland, and Poland, positioning SOMAÍ as a leading name in the European medical cannabis sector.
Before SOMAÍ, George founded Belka VR, a trailblazing virtual reality company that gained global recognition. He also spearheaded international sales growth for UNICUM, expanding its reach to over 24 countries. In Russia, George co-founded Mili, a fintech pioneer in microloans, scaling it to become the largest provider in the country with over $13 million in revenue before a successful exit. His strategic foresight helped raise €5 million for Mili, fueling its rapid growth and market leadership.
With executive education from MIT Sloan and an MBA from Moscow School of Management Skolkovo, George brings unmatched expertise in strategic planning, capital raising, and business scaling, driving impactful results and innovation in every venture he leads.

Margaret Brodie has been instrumental in building Rubicon Organics since it was founded in 2015. She began her tenure as the CFO of the Company, was was appointed Interim CEO January 2023 and CEO February 2024. Under her leadership in 2023 Rubicon was awarded the prestigious KIND Awards of “Cannabis Company of the Year” and “People’s Choice Best Weed,” and produced two of the top three most popular brands as recommended by Canadian Budtenders in a third-party evaluation. She has over 20 years of experience in finance and executive leadership, of which 10 were spent with KMPG working in the UK and Canada for global beverage and global mining companies. Ms. Brodie has also held numerous corporate development and CFO roles for listed companies.

Danielle, an award winning filmmaker and activist, is deeply committed to advocating for plant medicine as a fundamental right for all individuals. Under her leadership and focus on enhancing compliance and profitability Laurelcrest has established itself as a reputable entity within the hemp and cannabis industry worldwide. Privately owned by Danielle and her family, the company operates out of an impressive 20,000-square-foot GMP, FDA registered facility located in McMinnville, Oregon. Danielle’s vision and dedication have not only propelled Laurelcrest forward but have also contributed to shaping the hemp industry’s trajectory towards a future marked by integrity, accessibility, innovation, and a profound commitment to the health of our communities and the planet.

Investment Banking professional with financial advisory and M&A experience in every vertical of the Cannabis and Hemp industries. Founded Black Legend Capital in 2012 after having been previously employed with Bank of America Securities / Merrill Lynch within the Gaming & Lodging Group.

Black Legend Capital leverages over 50 years of investment banking experience across the cannabis, healthcare, tech, oil & gas, and consumer products sectors, with transaction sizes ranging from $10 million to $6 billion globally.

Claudia has advised numerous cannabis companies and investors, collaborating with legislators across various legal systems (including North America and emerging markets) to structure opportunities arising from international legalization. She has also been a keynote speaker and panelist at several prominent conferences, including MJBizCon.

Email: claudia@blacklegendcapital.com

“Creativity does not age,” asserts DJ Muggs. Having released nearly 25 albums in the last five years alone, Muggs has prolific receipts to emphasize his point. The Soul Assassins founder credits health, a positive outlook, and an undying drive to advance culture. “I’m at the beginning of my career right now,” he claims. With hallways of platinum and gold plaques, multiple Grammy nominations, and a 35-year music career, Muggs focuses on the here-and-now much more than his resume. “Whatever I’ve done is cool,” he says in passing. On August 25, the respected artist and producer is culminating his legacy with his current creative headspace and next frontier. Soul Assassins 3 honors a time-tested tradition and trusted brand with a conceptual album involving Freddie Gibbs, Ghostface Killah, Westside Gunn, Ice Cube, Method Man, Boldy James, MC Ren, CeeLo Green, B-Real, Scarface, Roc Marciano, Evidence, Meyhem Lauren, Rome Streetz, Slick Rick, Jay Worthy, and more. Soul Assassins 3 is a multimedia experience, expanding to a September 15th Jason Goldwatch-directed film.

As an artist who draws inspiration from a range of sources, DJ Muggs’ life reflects that pursuit. He was born in New York City to a mother who immigrated from Italy. In 1984, the teenage Muggs moved to Los Angeles, where he befriended a group of peers that would become his collaborators. Muggs produced for several acts and competed as a turntablist before founding Cypress Hill. With MCs B-Real and Sen Dog, the multi-platinum group made history and broke down barriers reflecting LA street life with a passion for Hip Hop. Decades later, that balance of passion and authenticity is core to DJ Muggs’ career. In addition to Cypress Hill’s many accolades, he produced hits for Ice Cube, House Of Pain, and others. Muggs was an early bridge to Electronic music, a sought-out remixer for U2 and Janet Jackson, and a mentor to Alchemist, Funkdoobiest, and others. In the mid-1990s, he established Soul Assassins—a family of creatives in music, photography, tattoos, and other mediums. “We created a brotherhood that has become one of the most prolific crews ever in the history of this culture.”

Since the mid-2010s, Muggs has steadily created acclaimed, respected bodies of work with like-minded artists, including Meyhem Lauren, Roc Marciano, and Jay Worthy. Atop the 2020s, he vowed to follow up the Soul Assassins album series with a proper third entry. In 2022, songs like Slick Rick and Method Man’s “Metropolis” and Scarface and Freddie Gibbs’ “Street Made” forecasted the next Soul Assassins reign. It was part of a strategic plan to build towards something more significant. “The way music is digested and listened to these days, records seem like they come and go in a few weeks; they’re not lasting for years. You’re not keeping the same CD in your player like we used to do as kids. So what am I gonna do?” The rollout began over a year before the 2023 album. This summer, CeeLo and Muggs reunited for “Joker’s Wild,” a song recorded to a vintage Muggs beat that finds the Gnarls Barkley/Goodie Mob star showing love and respect to Cholo culture—through a first-person concept. It is the proper follow-up to 1997’s “Decisions, Decisions,” a song that earned CeeLo a Source “Hip Hop Quotable.”

“Jokers Wild” is not the only concept within Soul Assassins 3. Muggs and B-Real built on decades of chemistry with “Dump On ‘Em,” featuring Ice Cube and MC Ren. “I want the unexpected,” Muggs shares. “And nobody expects a Cypress x N.W.A. thing right now. It fits and sounds like a mid-’90s record—in a good way.” It also shows an artist presenting himself as a longtime bridge. The longtime Wu-Tang Clan and Griselda collaborator follows with “Sicilian Gold,” a song featuring Ghostface Killah and Westside Gunn. “This underground thing, five or six years ago, was dwindling,” the producer admits. “A few brothers kept it strong, like Alchemist and Daringer.” Muggs, who helped establish the rugged and raw Hip Hop sound in the first place, ignited its renaissance.

Rawness is paramount to Muggs. He describes his latest album, “It isn’t over-EQ’d, it’s just raw—simple. I’m capturing a vibe and not trying to overdo anything,” he notes.” “It’s energy.” While some producers are technical, Muggs thrives off of vibe and feeling.

Someone technical is director Jason Goldwatch. The veteran videographer who has worked with JAY-Z, The Roots, Atmosphere, and others joined Muggs in making an album into cinema. “We created a 33-minute psychedelic Hip Hop movie,” the producer explains. It is designed to be a lean-back extension of the album, with a concept created after the music. “We actually shot videos being played on TV, in the movie.”

Much of Soul Assassins 3: Death Valley was shot in its desert namesake. Muggs explains the concept and its metaphoric significance. “I left LA to get away from the heat in the streets. But it’s ironic; I moved to Death Valley, the hottest place on earth.” He adds, “It’s a magical place. When the mob buried people, the bodies weren’t buried in Vegas; they were buried in Death Valley.” No matter how remote, one cannot escape the consequences of their past. “There’s a lot of symbolism in this film. It’s street, but it’s also mystical and psychedelic.” There are references to lyrics, real-life street crews, and allusions to synthetic dope. The film counters the ephemeral nature of art in the 2020s. “This was the perfect thing to do. I wanted something bigger than a video. I’m trying to push further,” Muggs admits. “What haven’t I done? What excites me? How can I stretch who I am and what I am creatively? I want to inspire myself and trick my brain.”

Inspiration is a thread to DJ Muggs’ life and career. It fuels his passion. “My goal years ago was to sell a bunch of records and be the illest, and we did all that. Where do we go from here? To be creative, and have fun, and explore, and travel, and have new adventures all the time.” During the last decade, Muggs has made multiple albums on other continents, he has produced natural wine, he has raised a family, and he has built an incredible Southern California studio compound—all on his terms. “I don’t separate my music from my life anymore—it’s one big thing. I love traveling; I love culture—the people, the language, the food. It just turns my brain. That’s what feeds my creativity.”

Soul Assassins 3 is a manifestation. At a time when Hip-Hop’s grit and rawness are driving the sound once more, one of its sonic architects unveils new structures. “How do I make an album sound past, present, and future is one of the puzzles I wanted to solve,” he admits. In his film, the longtime visionary finds the perfect companion piece. “This record really is a movie,” Muggs touts. “It’s a kind of movie I don’t think the underground has seen yet.” In audio and on screen, the creative rebirth is taking place.

Kai is characterized by his outstanding expertise and diverse practice in the cannabis industry. With a broad range of expertise in cannabis and business law, he provides comprehensive legal support to companies and individuals.
From contract drafting and company formation to day-to-day legal support, he assists cannabis companies with customized solutions in all legal matters, including white collar criminal law where necessary.
Kai is also the author of the blog canna-biz.legal, where he positions himself as an expert in the thriving cannabis business. Canna-biz.legal not only provides insights into the legal status of cannabis in Germany and Europe today, but also current developments and offers resources for businesses and interested parties.
His work spans all aspects of the cannabis industry, from advising companies on cultivation licenses and production regulations to assisting with regulatory issues in product development. His deep understanding of the complex legal framework in this sector makes him a sought-after contact.
Kai and his law firm KFN+ advise large CBD and medical cannabis companies, as well as companies and associations interested in the emerging recreational cannabis market. He is also advisor to the European Industrial Hemp Association (EIHA), which has submitted a joint application to the EU Commission for authorization as a novel food for various CBD products.
With an international perspective, Kai operates not only nationally, but also across borders. His network in the industry enables him to support companies in their global activities and adapt to the challenges of an ever-changing legal landscape.
Kai regularly speaks at international cannabis conferences on topics related to the German and European legal framework for cannabis, and publishes articles at Krautinvest, BusinessCann and in law journals.
Born in Löhne/Westf. in 1972, studied law at the Universities of Marburg, Adelaide (Australia), Cologne, legal assistant at the press center of the German Bundestag (2000-2002), worked for the Berlin District Court, for the Director of Public Prosecution in Berlin, for the Berlin Office for the Protection of the Constitution and the Hong Kong Consulate General.

Daniel Haymann specialises in corporate and commercial law. Thanks to his extensive business experience, he has a good sense for new markets and understands the requirements for market launch and scale-up strategies. As an interdisciplinary and hands-on advisor, his focus is on investments, venture capital and financing transactions as well as regulatory issues in the healthcare and consumer goods sectors.
He has been advising investors, start-ups, and vertically integrated companies along the value chain, including on regulatory matters relating to THC, CBD and other cannabinoids and psychedelic compounds, on GMP and GDP standards, foodstuff and cosmetics regulations as well as authorization procedures before Swissmedic, the Swiss Agency for Therapeutic Products.
Daniel is the co-founder and co-chair of the European offshoot of the International Cannabis Bar Association (INCBA Europe). In addition, as a dual Swiss-Israeli citizen, he focuses on supporting clients with ties to Israel and strengthening the corresponding business relationships.
Prior to his career as a lawyer, Daniel spent over 10 years as a commodities trader for multinational corporations in senior management positions.

Gašper Friškovec is a licensed attorney in Slovenia, and has over a decade of practice in advising clients and their legal representation on economic, regulatory, and political matters before the highest Slovenian and international courts. He is a graduate of the Faculty of Law at the University of Ljubljana, where he is also earning his doctorate while specializing in administrative law. His experience has given him a unique perspective on public policy and law within both Slovenia and the EU. Gasper is able to work adeptly within a variety of regulatory frameworks. He brings a pragmatic and disruptive approach to crafting innovative solutions for the complex challenges facing businesses in this emerging industry.

Robert Hoban sits at the center of the world’s largest commercial cannabis industry network. As the cannabis industry commercialized, Bob was widely credited for creating the class of lawyers now known as “cannabis attorneys.” He has truly transcended the practice of law and is regularly involved in assembling and structuring large-scale cannabis industry M&A transactions. Above all else, Bob is a cannabis industry expert.
Since 2008, Bob deliberately constructed the Hoban Law Group (HLG) to become the world’s leading full-service commercial cannabis industry law firm. For more than a decade, HLG represented the cannabis industry’s titans in every aspect of the commercial cannabis industry around the world. In June of 2021, HLG was acquired by international law firm, Clark Hill. Bob joined Clark Hill as a Member, Member-in-Charge of Clark Hill’s new Denver Office, and the Co-Leader of its Cannabis Industry Practice Group.

From 2010-2016, Bob served as one of the Nation’s first cannabis policy instructors at the University of Denver, where he regularly lectured regarding cannabis topics, and led a University-sanctioned research practicum concerning the efficacy of marijuana regulation. Given this academic background, Bob has been asked to work with the governments of more than thirty countries on crafting commercial cannabis public policy.

Bob has consistently been recognized as one of the most influential people in the global cannabis industry by a variety of organizations and publications over the course of the past ten-plus years. Since 2013, Bob has achieved the Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. He was recently named a “Cannabis Law Trailblazer” by the National Law Journal, and he has been consistently recognized as one of “Denver’s Top Cannabis Lawyers” for nearly a decade.

Bob is a Forbes contributor and frequently appears in media coverage as a legal expert on cannabis and has been a keynote speaker at dozens of cannabis events around the world. He has conducted hundreds of interviews regarding marijuana policy for international, national, state, and local media outlets. Major media outlets like the New York Times, the Los Angeles Times, Chicago Tribune, CNN, Rolling Stone, Forbes, VICE, MSNBC, and Bloomberg all have called on Bob for his unique perspective on the cannabis industry.

Chief Inspiration Officer – Sullivan Adventures LLC
Partner: New Holland Group
Keynote Speaker – Advisor – Investor

Jeanne M. Sullivan is a passionate about delivering ideas – information – and inspiration to entrepreneurs – Sullivan has been early to various sectors – investing in tech infrastructure, the internet wave, cloud-based computing, data aggregation and early in the cannabis sector. She is thrilled to leverage years in this industry and support entrepreneurs seeking European-based cannabis opportunities.
She co-founded an early-stage cannabis fund and is a frequent speaker on the conference circuit. Sullivan has been part of the Arcview Group and Arcview Ventures since 2015.

Jeanne co-founded StarVest Partners, a venture capital firm in NYC raising $400 million to invest in tech-enabled business services companies. Prior to her venture experience with StarVest and Olivetti Ventures, Jeanne gained her operating experience with AT&T and Bell Labs while serving in product and industry marketing roles.

Ms. Sullivan has served on the board of multiple technology and cannabis companies and has extensive experience creating “go to market” plans for growth and expansion stage companies. Her expertise also includes strategy, an understanding of the tech and cannabis landscape and industry trends. Sullivan lives in New York City.

Connect: Linkedin.com/in/jeannemsullivan

Sergio Bejar Martinez, CEO of Blimburn Seeds and BBG Projects, is a renowned pioneer in the European cannabis industry, boasting over 20 years of experience in wholesale seed distribution, journalism, event organization, and e-commerce ventures. He has built, operated, and consulted for multiple successful ventures, establishing himself as a respected figure in the global cannabis community.
At the end of 2001, Sergio and his partners founded Green Guide Europe, one of the first wholesalers and distributors in Spain, selling all supplies necessary to grow cannabis.
In 2003, Sergio co-founded Soft Secrets Spain and Highlife BCN, which quickly became flagship publications in the cannabis space. As Managing Director, Sergio led the development of Soft Secrets into Spain’s leading cannabis print magazine, surpassing competitors like Cañamo, Yerba Magazine, and El Cultivador. His expertise extended beyond editorial management to overseeing sales, advertising, and distribution, demonstrating his ability to blend content creation with commercial strategy.
Although Sergio and his team moved on from Soft Secrets in 2009, the magazine remains a prominent force in the industry, now thriving in the digital world. His lasting relationships with the partners of these ventures highlight Sergio’s collaborative spirit and impeccable reputation within the industry.
Sergio’s passion for fostering cannabis communities led to the launch of several significant events. He founded the HILIFE BCN trade shows in 2004, 2006, and 2007, as well as the Sanferweed show in Pamplona in 2008.
In 2009 Blimburn was created as a Seed Bank and Green Guide changed over to BBG Projects in 2012. Focusing on its own brands, instead of distributing others, while labeling bulk cannabis seeds and exports outside of Spain and targeting the U.S. as its main market.
Martinez is also the cofounder of Homegrown Cannabis Co in 2019 and Symple Logistics in the US
In 2012, Sergio as a director and his partners team launched Expogrow Irun, which grew into a key industry gathering until its final edition in 2022. Always attuned to market needs, Sergio facilitated the launch of Expogrow B2B Barcelona in 2018, addressing the demand for a business-focused expo in the region.
Sergio’s contributions also include bringing The ArcView Group to Europe for the first time in 2017, organizing a high-profile investor event in Barcelona. This convention introduced investors to the European cannabis landscape through engaging forums and curated tours, receiving glowing feedback from industry participants.
In 2023, Sergio launched the first International Cannabis Awards during Spannabis Week in Barcelona. The event, attended by industry leaders, was a major success and live-streamed to over 250,000 households worldwide.
Currently, Sergio is at the helm of Blimburnseeds.com, a leading cannabis seed retailer in the U.S. The team’s deep understanding of SEO, e-commerce, and internet marketing drives traffic to the brand, ensuring strong online visibility and competitive sales performance. With an eye on digital trends, Sergio has a unique ability to translate web traffic into valuable business opportunities, a skill that positions him as a key player in Europe’s emerging cannabis e-commerce space.
Throughout his career, Sergio Martinez has built an impeccable reputation as a trusted professional in a challenging industry. His ability to identify niches, launch successful ventures, and maintain meaningful relationships with major brands has made him an influential figure in the cannabis community. Known for his high-level expertise, deep industry connections, and internet-focused strategy, Sergio’s experience continues to shape the future of cannabis entrepreneurship.

Will Muecke is a co-founding managing member of Artemis Growth Partners, an ESG and impact-oriented private equity platform dedicated to investing 100% in the cannabis industry on a worldwide basis.

Artemis Growth Partners oversees US $400 million in mission-driven discretionary assets under management (AUM) invested in the global cannabis value chain, including branded products, distributors, value-added service providers, ancillary operators, and science-driven research and development platforms.

Will was co-founding managing partner of CoreCo Private Equity, a 2017 GIIRS-rated “Best for the World” ESG-focused impact fund backed by investors including the IFC/World Bank, and the multilateral/development banks of Germany, Norway, Switzerland, Belgium, the IADB, and UHNW individuals and European family offices (CoreCo was fully deployed as of July 2017).

Will was formerly the global co-head of the healthcare services sector in the healthcare investment banking group at Goldman, Sachs & Co. (New York).

Will maintains extensive personal and professional networks in Europe, US, and Latin America.

Will resides in London and is the Chief Investment Officer for Artemis Growth Partners.

Artemis Growth Partners website: www.artemisgrowth.com

Linkedin profile: www.linkedin.com/in/wmuecke/